2024-05-07 09:02

CMA CGM Group Extends Loyalty Program



The CMA CGM Group, a global player in maritime, land, air and logistics solutions, is extending SEA REWARD, the first loyalty program for shippers, to the Asia Pacific (APAC). From today, shippers from 20 APAC countries can now get rewarded as they book their CMA CGM, CNC and ANL shipments through CMA CGM’s “SpotOn” digital solution. The countries include China, Japan and Korea in North Asia; to Vietnam, Indonesia, Singapore, Thailand and more in Southeast Asia; to Australia and New Zealand in Oceania.
 
A unique program on the market, SEA REWARD rewards the regularity and volume of shipments by CMA CGM customers using "SpotOn", a digital solution launched in 2022 that simplifies the booking process with an instant quote, a guaranteed price, and priority access to space on board the vessel. With SEA REWARD, CMA CGM's digital customers will have access to four status tiers offering exclusive benefits.

This loyalty program marks the Group's determination to continue transforming the shipping sector, and to mobilize digital innovation to enhance the customer experience. After joining the SEA REWARD program through their My CMA CGM account, customers booking via the "SpotOn" digital solution can access four status tiers that reward the frequency and volume of their shipments. As they booked, customers access the "Lieutenant", "Captain", "Master", and eventually "Admiral" status tiers.
 
SEA REWARD's different status tiers reward customers’ loyalty with exclusive benefits, including the ability to earn Nautical Miles that they can use to pay part of their invoices. This debut in APAC follows the waves of SEA REWARD that were rolled-out across Europe, Middle East, East Africa, India, Pakistan and Levant since March; and will soon become available in the remaining regions.

SEA REWARD is set to bring greater value and future savings to loyal CMA CGM shippers who are based in dynamic APAC. Located within APAC are major export economies including Australia, China, Indonesia, Japan, Korea, Singapore, Thailand and Vietnam where the CMA CGM Group offers its customers a comprehensive, increasingly efficient range of new maritime, overland and air shipping and logistics solutions. Through CNC, its Intra-Asia specialist; and ANL, an Oceania leader, the Group renders an extensive shipping connectivity in Intra-APAC where regional trade has grown. Through CMA CGM, the group delivers cargo worldwide, facilitating global trade as fast-growing Asian economies, such as Vietnam, Indonesia and Thailand increasingly become major trade partners to the world. 

< Korea Shipping Gazette >

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