HMM ups annual container transportation 10%

Hyundai Merchant Marine decided to raise annual container transportation for this year by 10% over last year.

HMM discussed sales strategies to reach business goals in their 2003 sales meeting. One hundred people from head quarters and sales representatives from 20 overseas corporations from September 1st to 4th.

The company said, ?HMM is going to prepare various tools to meet sales goals for this year. We are sure that the global maritime business market will be favorable for us. We have ensured our financial stability through early reshuffling.?

HMM raised its annual traffic goal to 1.84 million TEU, 10% over last years 1.7 million TEU. The company expects to meet goals easily as container traffic usually picks up during the third quarter and HMM already carried 890 thousand TEU in the first half.

Especially, HMM assumes that it will reap revenues over its container volumes with rates restoration and a profit?centered sales strategy.

HMM plans to give more attention to the quickly growing Chinese market and expand its sales structure and man-power there beginning this November. Main trade routes are under re-consideration in order to maximize their potential. High-value cargoes such as cold storage cargoes will be accepted with priority and niche markets will be introduced.