Hanjin Shipping distributes scented brochures for 2003

Hanjin Shipping distributes scented brochures for 2003 under the slogan, ?our Choice, Your Success? Delivering a message of blooming success through the scent of roses, the brochures are expected to touch sensitivity of readers.
The H logo on the cover has been scented to maximize the expected effects of denoting the image of blooming success coming with choosing Hanjin.
Two poems on oceans and adventures, ?lysses?by Lord Tennyson and ?oung man, go down to the sea!?are supplied along with the scented brochures to convey a soothing image of oceans as a maternal figure in nature that embraces the adventurousness as well as dreams of those sail on her.
Up until last year, Hanjin Shipping used to publish about 20,000 copies of English brochures, but this year about 10,000 copies will be distributed to customers, investors and other shipping-related organizations worldwide through 120 branch offices in 60 countries. An ?-brochure?will be published instead that can be viewed at Hanjin Shipping homepage, www.hanjin.com (under ?bout HJS?category)
The 2003 brochures hand out detailed explanation on Hanjin? business in container, bulk, logistics and IT while giving brief introduction on its subsidiaries such as Keoyang, Cyber Logitec and Senator Lines. Hanjin Shipping Chairman Sooho Cho also delivers a message to customers in the brochures that once again emphasizes the company? focus of establishing itself as ?he world? most trusted carrier".