Panalpina launches tracking & tracing by mobile phone

Panalpina, the forwarding and logistics group active in 65 countries,
has assumed a pioneering role once again; the group is the first logis
tics specialist in the world to offer its customers a WAP application.
WAP, which stands for Wireless Application Protocol, enables customer
s to dial into the Internet by telephone and, at the same time, to acc
ess Panalpina’s consignment tracking system PanTrace. This means that
all customers are able at any time to establish the current status of
their consingments anywhere in the world. The only prerequisite is th
at they use a WAP- compliant mobile phone.
According to Patrick Fluri, Director of Business Processes & Technolog
ies, WAP will help to achieve the real breakthrough in Internet-based
services. “We see huge potential in the telecommunications field, and
Panalpina will actively assist the development of this medium”. Flur
i points out that the current offering is based on WAP standard 1.1. a
nd is thus absolutely state-of-the-art.
The Panalpina Group is one of the world’s leading forwarding and logi
stics group. It is represented on 6 continents with over 300 branches
in 65 countries. The main focus of its business is on intercontinental
airfreight and seafreight. In addition to handing traditional freight
consignments, the Group specialises in meeting the needs of multinati
onal companies, especially those in the telecommunications, high-tech,
automotive, oil & energy, mining and chemicals sectors. State-of-the-
art information technology and worldwide tracking and tracing systems
are an integral part of Panalpina’s service offering.