APL makes organizational realignment to further drive strategy

APL recently announced an organizational realignment to a functional structure to drive its business forward.

APL will move from the current geographically-organized structure to a functional one. The functions will be in the areas of Trade, Commercial, Operations, Procurement and Planning & Strategy.

“The container shipping industry is undergoing profound changes, characterized by low growth and intense competition. We recognize there is a need for APL to respond more quickly to the market and to our customers. We are pushing ahead with our strategy to sharpen our competitive edge through cost efficiency and organizational agility while building on our strong reputation for service quality,” said Kenneth Glenn, President of APL. “APL has significantly improved its cost position through operational efficiencies, as well as the continuing introduction of large fuel-efficient ships and the return of expensive chartered tonnage. We want to now take our speed of decision-making, market responsiveness and cost management to the next level by adopting a function-led management approach.”

APL said its approach is derived from a broad and in-depth study of its current business model and roadmap, as well as feedback from extensive customer engagement.
< Korea Shipping Gazette >